Get to Know Rhode Island Based Graphic Designer Sel Gerosa

Sel sailing their boat, Rhode Island based graphic designer

Hi there! My name’s Sel.

Nice to Meet You 👋👋

I’ve built my life and my design practice around curiosity and growth. Whether I’m learning a new tool, experimenting with a fresh medium, or shaping a brand’s strategy, I thrive on pushing into new territory and expanding what’s possible. I’m based mostly in Hope Valley, RI, sometimes in Boston, MA, and occasionally in Shad Bay, Nova Scotia (Canada). But thanks to the internet, I’ve worked with people from all over the world. As a true lover of adventure and learning, my core ethos is to say yes as much as I can. Whether it’s seasonally living on a sailboat boat or teaching myself how to create and implement an animated Lottie file, I love to foster new and impactful experiences. I am currently studying Design Innovation at MassArt and always looking for interesting freelance projects.

Let’s Chat!

What can I do for you?

My background is in creative illustration, but I became a designer because I love to develop creative solutions to client problems. My strategic, human-centered approach to creative problem-solving sets my design practice apart. I deliver more than visual assets— my approach supports business strategy, builds reliable roadmaps, and guides rollout. I focus on the big picture, not just the design. My approach targets the ‘how’ and ‘why’ and builds a strategy that supports and strengthens client goals. Some of my clients come to me with a specific vision. Maybe they need to bring some fun to their website’s design, or they need to build and rollout omni-channel digital and print marketing campaigns. Sometimes, the client and I are starting from scratch and we work together to articulate the brand vision. Wherever you are in the creative process, it’s my job to meet you there and help translate your vision into something purposeful, authentic, and lasting (and hopefully learn something along the way).

trash pickup with Gather North Kingstown, RI

How do I show up beyond design?

The same values that guide my design practice—creativity, collaboration, and building systems that serve people—also guide how I give back to my community. Every month, I volunteer with organizations that are making a difference close to home:

Council member and media specialist of North Kingstown Arts Council, a municipal committee supporting creative initiatives in North Kingstown, RI such as free concerts and art installations. More on why I joined.
Member of Rhode Island Transit Riders, a transit advocacy group focused on bus service in Rhode Island.
Member of GatherNK, a community group combining community potlucks with acts of service from trash pickups to food drives.
Dog fostering with SOSARL. Read the foster diaries.

Volunteering keeps me connected to the people and places I care about, and reminds me that meaningful design—like meaningful community work—is all about creating experiences that serve others.