Connect to your audience with eye-catching digital graphics and conversion-driven marketing campaigns.
Specialized Services
I have a deep experience in the Adobe Creative Suite and am always trying out cutting-edge software such as Canva or Figma. I can work with you to fill your digital design gap, from advertising assets to packaging design. Below are a selection of my digital design offerings, but I offer additional services based on your needs.
Digital Ad Graphics
With a deep experience in digital design marketing, I know that creating ad campaigns requires a nuanced approach tailored to a range of platforms. Campaigns for display networks like Google Ads and ZoomInfo demand a thoughtful and keyword-driven approach. Their success lie in succinct and compelling content that stands out in a sea of search results. When generating ads for social media for platforms like LinkedIn and Meta, the design strategy must align with the shifting audience and interactive nature of the platform. Assets must exude credibility, professionalism, and especially, be informative and interesting. The dynamic nature of social media platforms also necessitates a keen awareness of current trends and user behaviors. In addition to asset generation, I can assist with digital design services including creative strategy and campaign direction, as well as keyword research, budget allocation, and A/B testing.
Compelling Data-Driven Ad Campaigns
I created and managed hundreds of assets for over 50 campaigns to support a data science consultancy that spanned social media platforms, Google Ads, and more.
Social Media Graphics
From crafting eye-catching images to designing engaging infographics and attention-grabbing videos, I can create content for your social media channels that will resonate with your target audience. Designing assets for social media campaigns requires a solid understanding of the dynamic landscape of social media from different platforms to shifting audiences. It is crucial to employ consistent branding elements to allow for compelling, yet identifiable campaigns that will create recognition and trust from your desired audience.
#FailTales Organic Marketing Campaign
I managed an organic social media campaign focused on celebrating failure in STEM to highlight the non-linear flow of progress for a tech portfolio company.
Product Design Support
My holistic product design services will help you bring your vision to life. From concept illustrations and packaging mockups, to user interface design and human factors, to product release and advertising, my practice ensures a high quality deliverable. My services incorporate audience-focused design principles and reflect current market trends. I also offer a comprehensive branding package, from logo to strategy to ensure your business is memorable and professional. To round out a successful product launch, I offer web services that will give your product a polished web presence.
Production to Release Shoe Product Design
I supported the creation of a luxury boot from production blueprints, to packaging design, and even an e-commerce hub for their release.
Development Process
This is my standard process for digital design services, but depending on your projects requirements, we can adjust the process.
Step 1: Discovery
In our kickoff call, I’ll get to know you and your business’s needs. We’ll go over the target deliverables and project strategy. I’ll send you a working contract and project outline to make sure we’re on the same page. You’ll send me a down payment so I can get to work.
Step 2: Strategic Development
Depending on the project deliverables, I’ll send you supportive questionnaires to get to know your needs and develop our strategy. You’ll share any branding standards you have and we’ll share moodboards and other project inspiration.
Step 3: Asset Generation
I’ll get to work designing assets for your project. I include two rounds of iteration for any project free of charge (plus minor tweaks and QA). We’ll schedule check-ins throughout the process to ensure a high quality deliverable that meets your needs.
Step 4: Campaign Management
Once assets are finalized and the project is close to completion, we’ll shift into marketing strategy. I’ll help develop and deploy marketing campaigns and can even manage campaigns after launch. We can talk A/B testing and ongoing campaign maintenance.
Featured Digital Design Projects
Website Launch and Marketing Support for Visual Intelligence Software
Modern SaaS website development and illustrations showcase EyesOnIt software effectively. Services include SEO, Google Suite, & digital ads….
Innovative Marketing Design and Web Management for Mosaic ATM
Data science digital marketing solutions tailored to Mosaic ATM’s needs. I managed websites, oversaw branding, and drove digital ad success….
Elevated Growth: Crafting A Drone Data Service’s Visual Identity
Discover Aerial Vantage’s drone data service visual identity including branding, website, and a comprehensive online presence….
Digital Marketing Design and Social Campaign Management
I contributed to a digital marketing campaign focused on progress in STEM. I generated digital assets, secured blogs, and produced…