If your business needs a fresh look or your brand needs some room to grow, you’ve come to the right place.
Specialized Services
I offer a range of brand design packages from basic logo touch ups to a comprehensive visual identity strategy and website design that are built to meet your business wherever it is on its branding journey.
Logo Repair and Expansion
Bespoke Logo Design
Visual Identity System
Visual Identity + Starter Website
No. 1: Side of Fries
Logo Repair and Expansion
If any of these scenarios fit your logo or brand, this package is for you:
- If you have a logo but you only seem to have it in one size.
- If you have a blurry or compressed logo file, usually a jpeg.
- If you have a logo but would like a designers eye to refine it, add symmetry or visual cohesion
- If you have a logo but would like a variation with other color treatments (for example night mode) or if you need a version of your logo to use on a specific application (such as an app icon, letterhead, or embroidered merchandise)
What You Get
No. 2: Grilled Cheese
Bespoke Logo Design
If your company is beginning its branding journey, one of the cornerstones is a successful and eye-catching logo. In this package, I will design a compelling and scalable logo design, either iconic or typographic, that will set your business apart from competitors with a unique visual that captures your business’s identity. I take a holistic approach geared to maximize accessible use of your logo, ensuring that it is legible at any size and in any medium, from social media icons, to business cards, to branded merch.
What You Get
No. 3: Turkey Club w/ Slaw
Visual Identity System
The logo is only the beginning. A successful visual identity is a comprehensive system that touches all visual components of your brand to tell your story. In addition to the basic logo, this package includes up to two additional variations of your logo. These give your brand great flexibility for products, letterhead, packaging, app icons, stickers, and more. I’ll also include multiple color variations as needed.
Beyond the logo, I’ll dive into expanding the visual system with typographic strategy and color palette development. I’ll source the optimal typefaces and set up a system of font pairings. I’ll also establish your color palette and systematize how the colors are used. Accessibility is one of my core tenants as a designer, so I will ensure that type choices are legible and color decisions meet ADA guidelines. I’ll also throw in a brand pattern for you to use as you see fit! (these are great for wrapping paper, backgrounds on websites, and business cards).
To round out the package and make life easy for you, I’ll deliver a slide presentation outlining all of the design decisions and your new brand’s visual identity components, including use cases and some helpful definitions. This will ensure your comfort working with your new brand and give you some ideas of how to use it going forward.
What You Get
No. 4: Supreme Italian Combo Wedge (with hots) Plus a Bag of Chips and a Shake
Visual Identity, Starter Website + Business Card
Your business isn’t complete without an online presence. This package includes everything in the visual identity package; plus, we’ll round out the launch of your sparkling new brand identity with a modern and user friendly Squarespace website. Not only will the website be fully responsive for easy access on all devices, but the Squarespace backend is the most simple interface for beginners to navigate. I’ll even do a bonus workshop walking through how to edit the website you. (Of course, if you prefer a hands off approach, I also offer website maintenance retainer services). If you prefer working with a different content management system (CMS), that’s no problem. I have worked with many including WordPress, Wix, and Shopify.
We’ll work together to create the content for up to five landing pages plus a blog, if you need one. These pages could be for your home, about, services, and contact (or however you envision your website flow). If you need additional pages or an e-commerce build out, I offer a more comprehensive website package. I’ll source imagery (and you’ll provide some) and illustrate up to 10 custom icons that are tailored to your visual identity.
Once we’re happy with the content, I’ll audit the website for search engine optimization and research keyword strategy so your website has the best chance at ranking highly on search engines. Finally, we’ll be ready to go live! Once the site is live, I’ll host a workshop with you to ensure you’re comfortable with editing the site going forward, as well as provide a month of retainer maintenance services.
As an added bonus, I’ll design your company’s business card, so you’re always prepared when business knocks!
What You Get
How It Works
This is the standard process for a brand’s visual identity system package, but the flow can be adjusted based on the package you choose. We’ll go over the process more on the kickoff call.
Step 1: Project Inquiry
Contact me by filling out the form below. Specify your project goals, budget, and timeline. I’ll reach out within a couple days to schedule an intro call.
Step 2: Onboarding Call
We’ll schedule a free 30 minute call to discuss your business’s needs. If we decide to move forward, I’ll send you a project proposal that formalizes our project goals and defines the process and timeline. Once you accept that, I’ll send an invoice for a deposit plus a contract that outlines other project specs (like ownership, cancellation, revisions, etc.). Then we get to the good part: the design!
Step 3: Discovery
Once we’re ready to kick off, it’s time to get to know your business better. I’ll send you some questionnaires to better understand your business goals and influences and you’ll build a moodboard of visuals/branding you like. We’ll set up a schedule for reviews and decide the best way to share content, whether using a Notion board or Google Drive.
Step 4: Development
After reviewing your supportive documents, I’ll have a good sense of your business’s brand and will start building the identity and sketching logo concepts. We’ll review each step of the way with regular emails and video chats.
Step 5: Brand Refinement
I’ll present two directions for the visual identity including digitized logos, typography, color palette, and visual mockups. You’ll select the identity that works best for your business and provide any final feedback and requests.
Step 6: Delivery
Once the brand is finalized, I’ll present the completed brand identity in a presentation with a guide for easy use. I’ll also include a logo pack with each logo variation in a variety of sizes and colors and a couple brand patterns. If you opted for the brand plus website package, we’ll follow a similar process to build the website once the visual system is complete.
Check Out Some of My Branding Projects
Marketing Design and Web Management for Mosaic ATM
Data science digital marketing solutions tailored to Mosaic ATM’s needs. I managed websites, oversaw branding, and drove digital ad success….
Elevated Growth: Crafting A Drone Data Service’s Visual Identity
Discover Aerial Vantage’s drone data service visual identity including branding, website, and a comprehensive online presence….
Brand Identity and Website for Health Coach Service
Discover Amy’s mission at Stone Lotus Health Coaching. I crafted a unique logo, brand strategy, and Squarespace website to help…
Creative Branding & Logo for Copywriter
I created a copywriter’s brand identity complete with logo, typographic selection, color palette, and even determined the company’s name….
What Customers Say
Dorrie Sacks
Voice Actor and Internet Host
…I knew I was in good hands because they care about getting every detail perfect… I am overjoyed with the results and I would absolutely work with them again. Read Brand Project →
Adele Shieber
Copywriter at The Copy Canary
…I could not have launched such a polished and authentic web presence without them, and I will be raving about them to literally everyone I know forever… Read Brand Project →
