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Sel Gerosa Design

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Category: Print Design

Print design is any product that exists physically including, but not limited to, brochures, flyers, posters, and booklets.

Brochure for Galoop Classes
1. A Brochure That Hops Off the Page

Galoop is a warm, welcoming early education space where growth, play, and learning happen together. They host classes for children ages from 6 months to 4 years with their caregivers. Their unique program offers flexible schedules, diverse education and enrichment activities, bilingual story-times, and childhood development expert-backed care. After a working with Galoop’s founder, Cecilia, to refresh their website, she came back to me to design a brochure to cross-market the Galoop space in local businesses.
Project Type

Print Design: Brochure

Illustration: Vector Graphics
2. Early Education Brochure Design

The brochure’s core goal was to explain what makes Galoop different from other early education spaces. Their ‘baby and me’ style is great for children and caregivers alike. We wanted to make sure the brochure could be used for years to come, so we focused on their core philosophy and their general class offerings. To bring some of Galoop’s whimsy into the brochure, I used playful holding shapes featuring some of the children and their caregivers having fun in the space. And for brand consistency, I incorporated some of the icons I had illustrated for the website project. I worked with Cecilia to determine the budget, materials, and production company.
November 4, 2025
Pet Sitter Business Card Design
1. Pawsitive Pet Sitting

Amanda is a seasoned pet sitter, groomer, and animal care specialist. As she transitioned to a new role as a groomer in a cat hotel, she wanted to improve her physical marketing with a new business card to continue booking new pet sitting clients.

I designed a custom business card layout inspired by Amanda’s preference for modern and sleek design. We wanted to keep the design clean and professional, rather than the kitschy, maximalist design that’s common in set service spaces. We settled on a design with a custom illustrated pattern featuring cats, dogs, bunnies, and lizards to illustrate Amanda’s experience with all pets, not just cats & dogs.
Project Type

Brand Design: Business Card

Illustration: Vector Graphics, Pattern
Amanda Cantú
Pet Sitter
These business cards are absolutely incredible! Sel totally nailed it and went above and beyond. Seriously thank you so, SO much. I am blown away by Sel’s talent and how much this helped me out. Sel is the Best!
July 11, 2025
Marketing Design and Web Management for Mosaic ATM
1. Mosaic ATM’s Path To Data Science Success

Mosaic ATM has delivered data science solutions and consulting, especially in the air traffic management sector, since 2004. Capitalizing on its success with securing federal contracts, the organization began providing data science services to the commercial sector through Mosaic Data Science (MDS) in 2009. From there, EyesOnIt launched in 2014, providing a Software as a Service (SaaS) platform centered on optimizing surveillance using cutting-edge computer vision technology. Further success saw the launch of the drone data service start-up Aerial Vantage in 2021. I joined this thriving team in 2021 as a junior web designer and rapidly rose to the role of senior digital designer. My work spanned across all of the visual components of the company, including websites, brand design, digital and print marketing, and more.
Project Type

Website: WordPress, Wireframing, SEO, Google Suite (Analytics, Search Console, PageSpeed), Plugin Management, Marketing Software Integration (Salesforce, Pardot, Zoominfo)

Digital Design: Digital Ads (Google Ads, LinkedIn, Meta, Clickagy, Zoominfo MarketingOs), Video Production, Social Media

Illustration: Vector Illustration, Icons, Infographics,

Branding: Logo, Brand Expansion

Print Design: Solution Sheets, Case Study Templates, Mailers, Business Card, Conference Booth

UI Design: Human Factors Consulting, Accessibility
Moving away from stock imagery, Mosaic Data Science’s website gained a stronger brand identity

2. Website Management

As webmaster, I managed and developed content for three unique websites. I collaborated with marketing director and marketing copywriter to generate new landing page experiences and fine tune existing pages. I developed interactive elements on the site, such as clickable infographics and embedded Tableau visualizations. In addition, I maintained site functionality by overseeing plugin and marketing software integration and integrated best practices for accessibility and search engine optimization (SEO). I also monitored site performance with tools such as Google Analytics and PageSpeed Insights.

3. Multiple Brand Expansion

When I started working at Mosaic, the only brand component they had was the logo. I expanded each sub-brand’s identity by defining typographic hierarchies, color palettes, and visual language systems spanning all collateral from digital ads to white papers. Supporting each brand was a custom set of 200+ hand-drawn icons to differentiate their messaging from competitors. Additionally, I designed tailored logos for other brand initiatives such as the Mosaic ATM Space division and the Mosaic Data Science Canada branch and products such as Cloud FMS.

sample set of icons for Mosaic Data Science

Featured Website Graphics

4. Executing Explainable Infographics

Topics like Artificial Intelligence and Machine Learning can be difficult to wrap your head around. I used my illustration skills to create unique on-brand marketing graphics and infographics that break down these complex topics to make them more understandable. I also supported contract applications with eye-catching infographics that communicates process and infrastructure flows.

Drew Clancy
VP of Marketing & Sales
I highly recommend Sel for any graphic design, digital marketing, or web development positions. Sel is a skilled and creative designer with a passion for their work. They have a deep understanding of design principles and trends, and marketing strategy, and they are able to create visually appealing and effective designs that meet the needs of clients. Sel is also an expert in web development, and they were instrumental in developing and maintaining our company websites with an eye towards innovation and growth.

In addition to their technical skills, Sel is also a team player and a quick learner. They are always willing to go the extra mile to get the job done, and they are always eager to learn new things. Sel is also a great communicator, and they are able to clearly and concisely explain their ideas to both technical and non-technical audiences.

During their time at Mosaic, Sel made significant contributions to our company’s success. Their designs helped us to increase our brand awareness and attract new customers. Sel also played a key role in developing our digital marketing campaigns, which helped us to generate new leads and increase sales. As a result of Sel’s efforts, we experienced an estimated 20% increase in revenue, a 35% increase in new customers, and a 60% increase in MQLs and SQLs.

I am confident that Sel would be an asset to any team. They are a talented and passionate designer who is always eager to learn and grow. I highly recommend Sel for any graphic design or web development position.

5. Digital Marketing Campaigns

I generated hundreds of assets for over 50 campaigns, for both paid and native advertising. We used platforms including Google Ads, LinkedIn, Meta, Clickagy, and Zoominfo display networks. I worked with the marketing director and our copywriter to fine-tune our messaging, run A/B tests, and monitor campaign performance. Additionally, I worked on branded presentation templates used for pitch decks and project summaries. Beyond static graphics, I also edited a series of short form videos and longer product demos.
October 3, 2023
Charming Business Card, Logo, and Pixel Art Illustration for Voice Actor
1. Magical Visuals: Branding and Illustration for LovelyDorrie

Dorrie Sacks, AKA LovelyDorrie is a writer, internet host, and voice actor. She commissioned me to design her a new business card, but this project quickly expanded into a full brand reimagining. As a digital host and social media personality, we wanted to create a digital persona she could use for profile pictures and a strong brand foundation she could apply to ventures like Twitch streams and brand partnerships.

Project Type

Branding: Logotype,

Illustration: Pixel Art

Print Design: Business Card
2. Pixel Art Illustrations

Taking inspiration from magical girl anime such as Sailor Moon and Madoka Magica, visual novel games like Doki Literature Club, and soft goth + lolita fashion, I illustrated a cute and whimsical heroine. This project required a keen eye for detail, and the final pixel art illustrations are full of references. Magical girl aesthetics often use cute aesthetics at the surface level, but the storylines often feature scary, grim, and tragic aspects. To achieve that blend of cute and creepy, I gave Magical Girl-Dorrie a microphone magic staff, a lolita maid’s dress, and is full of broken heart accents. I also just had to include her magical kitty sidekicks Pepper and Layla.

The logo is illustrated as if it was made of looping ribbons and evokes anime titles. For the business card itself, I was inspired by video game title screens.
Dorrie Sacks AKA LovelyDorrie
Voice Actor & Influencer
Sel is an absolute joy to work with. When I commissioned them to create brand collateral for me, I knew I was in good hands because they care about getting every detail perfect. While working on the design, they sent me concept art and sketches so that I had a voice throughout the process. I am overjoyed with the results and I would absolutely work with them again.
December 19, 2019
Boston University 2018 Thesis Show Branding
1. Continuum: Designing for the Boston University School of Visual Arts Thesis Show

Continuum is the 2018 BFA Thesis Show of Boston University School of Visual Arts. I worked with Olivia Gelard to generate the full brand identity and ad campaign for the show. We wanted to, first and foremost, represent the unity between the graphic design, painting, sculpture, and printmaking majors. Secondly, we wanted to pay homage to the 808 Gallery where the show was being hosted, since it would be undergoing major construction after our graduation. We managed the project from concept to execution, including budget management and coordinating with print studios to create physical collateral. Additionally, we curated the gallery layout, allocating spaces for each student’s work.
Project Type

Branding: Visual Identity, Typography, Color Palette

Print Design: Posters, Postcards, Stickers

Digital Design: Social Media Marketing

Website: HTML
Olivia and I!

2. Thesis Show Branding Design

Olivia and I centered the brand concept on the unity between all visual art forms. Often different creative disciplines are put in a confining box, like the assumption that all graphic design happens on computers or that a painter couldn’t also incorporate printmaking into their work. We wanted to challenge that idea by celebrating the versatility that unites all fine artists. We chose the name Continuum because we wanted to cement our graduating class within the vast continuum of fine artists throughout time.

3. Print and Digital Marketing

Our primary visual influences were the patterns of floor tiles within the 808 gallery and möbius strips. We selected the colors and different shapes to represent each of the four visual art majors and developed patterns inspired by the gallery space to adorn the posters and event invitations. Möbius strips are the perfect visual metaphor for continuums. We used sheer acetate to create these strips and created compelling organic compositions using the sheets and their reflected shadows.

In addition to the various pieces of print collateral created and showcased below, we also knew we needed a web presence. To meet this need, I designed a responsive web version of our poster.

Explore the Website
June 1, 2018

Sel Gerosa Design

Rhode Island-based Website, Brand, and Graphic Designe

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