1. Quenching the Thirst for Standout Advertising Design: Zachys Fine Wine
Zachys Fine Wine is an international wine store and auction house based in New York. With a small marketing team of two, they needed an extra hand to fill the gaps during their busy auction season. I primarily created promotional advertising designs to entice customers to attend in-store events and purchase their large variety of wines.
Project Type
- Digital Design: Social Media Graphics, Banner Ads, Campaign Management, Image Editing
2. Compelling Advertising Design
Engaging graphics are critical for retail marketing because they draw in customers. It is important to not only showcase the product, but to engage audiences with attractive, tone-setting graphics. I designed assets to advertise their in-store tasting events in a variety of different aspect ratios. They were used across multiple channels including social media, display networks, and at the brick-and-mortar storefront. I also crafted in-store design collateral, such as tabloid and face plate posters advertising upcoming events, merchandise sale banners, and featured cocktail recipe cards.
They were so pleased with my dependable work ethic and quality assurance that I continued to work with them after the season ended. They were migrating their online auction service to a new website and needed an impeccable eye to edit images of every wine label. I ultimately edited and organized over 8,000 images for their new auction website.
