1. Driving Inclusive Research: Digital Science
Digital Science is a technology portfolio group that makes research more efficient, inclusive, and accessible. As a marketing associate, I created eye-catching digital marketing designs and wrote copy for their website and social media, as well as fostering connections between the group and science, technology, engineering, and math (STEM) professionals. During my time there, I also researched and designed infographics, did extensive work in Pardot, and produced several educational videos.
Project Type
- Digital Design: Social Media Graphics, Campaign Management, Video Production, Infographic
2. Digital Marketing Design for the FailTales Social Campaign
An important component to digital marketing design is creating organic content to drive traffic to the company pages. One of the coolest projects I worked on was an organic campaign aimed at reframing failures in STEM as learning experiences. The campaign, #failtales, created a dialogue around failure and embracing its outcomes, no matter what they might be. An educational campaign is a great way to increase viewership and associate the brand with being a trustworthy and informative. In addition to creating graphics for the native social campaign, I wrote a blog, organized a submission-based contest, and hosted an event at their headquarters in London.
