The Challenge:

Galoop is a warm, welcoming early education space where growth, play, and learning happen together. They needed a piece of print marketing to cross-market with other local businesses that serve children under 4.

The Approach:

The core goal of the brochure was to explain Galoop’s key different from other early education spaces— their ‘baby and me’ approach, flexible schedules, bi-lingual learning, and diverse education and enrichment activities. I had previously worked with Galoop to refresh their website, so we had already built a strong brand system and component library. I incorporated some of the icons that I had illustrated for the website project to create brand cohesion and add some whimsy. Images of children and their caregivers enjoying the space are composed in playful holding shapes like building blocks and flowers. Throughout the project, I worked closely with their founder, Cecilia, to manage the project development, budget, and production.

The Outcome:

Now, Galoop can connect with new customers confidently with a playfully designed brochure that reflects their ethos as a learning space. By focusing on their core philosophy and general class offerings, they will be able to use this asset for years to come.

Key Takeaway ⭐️

Even serious things, like childhood education, can be approached with the spirit of play.