1. A Copywriter’s Creative Spark: Muse Copywriting
Erin Kerns is a copywriter who was launching her new freelance copywriting service, but she needed some tailored creative branding and a copywriter logo to round out the launch and provide some professional flair. Her business’s goal was to provide a reliable and trustworthy copywriting service, especially for therapeutic services.
Project Type
- Branding: Logo, Typography, Color Palette, Visual Identity, Brand Strategy
2. Copywriter Logo and Branding
In our initial conversations, Erin gravitated towards the symbolism and iconography of Grecian muses. In my logo sketches, I played with a range of Grecian iconography, but ultimately we settled on the figure of a muse. This also helped define the name of the service: Muse Copywriting. I generated a range of vibrant and eye-catching color palettes and we selected the professional and calming blue palette with the pop of yellow. I mocked up a variety of type treatments and settled on Barlow, a condensed and readable sans-serif to mimic the muse figure. To wrap up the project, I provided a couple other layout options for various applications such as her website and stationary and sent her a brand deck full of supportive resources from the color palette hex codes to accessibility standards.
