1. Branding Carried by the Sea
Anna is a certified therapist who is dedicated to healthy childhood development. As a recent mother herself, she discovered the joy in baby wearing, the practice of carrying a child in a sling or carrier. In this new venture, she wanted to share her insights into baby wearing, from selecting the correct carrier to making sure your baby is secure in the carrier. To support her business launch, I illustrated a logo for her to use on social media and in a stickers.

Project Type
- Brand Design: Logo
- Illustration: Vector Graphics

2. Heartfelt Logo Illustration
Usually when I’m designing a logo, I have simplicity in mind. Simple, clean geometric forms are super versatile since they are readable at large and small sizes and can be recolored based on the context. But this brand is different. I really wanted to capture the comfort that baby wearing provides for both the parent and child, so I decided to take an illustrative approach. This sweet, softly colored graphic evokes the calming, intimate moment of baby wearing.
