‼️ Disclaimer ‼️
I know people feel very strongly about AI and so I wanted to give a brief overview of the role AI takes in my design practice. I’m not going to rehash the argument everyone has been having but I will give you my two cents so you know what you’re getting when you work with me.
Generally I agree with all of the criticisms that are leveled against AI. Models were trained on unethically sourced data. It does consume far too much resources in a world that needs to focus on reducing its energy and water use. It is being used as an excuse for laying off thousands of workers. It isn’t really doing the things it’s owners say is should. But its important to not be afraid of the bogeyman. Nothing in the world is black and white, and this issue is no exception. There are obviously useful applications for AI. No, not Studio Ghibli-ing your profile picture. But boring stuff. Like NLPs that make it easier to find a specific diagram from an instruction manual. Or medical advances from generative algorithms catching things humans haven’t.
In practice
In my practice, I generally take a human-first approach to design. An that means there usually isn’t space for generated content. My art style and aesthetics are driven by the human-made mark, which is something AI cannot replicate. My work is all about connecting your business to your customers in a way that is authentic to you and your services.
When I kick off a project with my clients, we will go over the use of AI in the project. I will never use AI tools without client awareness or consent. Any project I have used AI on will feature a clear disclaimer of how and what I used AI for.
In the interest of transparency, this is the list of AI tools that I have/do use:
- ChatGPT for draft content and concept generation for minor copy such as social media captions. In practice, the tool is only used for guidance and all generated copy is rewritten and edited for my use.
- Photoshop tools such as background fill or generative expand.
- Adobe Express and Canva tools such as canvas resize and 3-D text.
- Transcription tools in recorded video calls.
- Generated captions in Capcut or Instagram.
