1. Clear Horizons Astrology
Abigail makes astrology usable for everyday folks in a practical way. She’s not interested in selling false promises or making unbelievable predications. She is dedicated to strategic planning for the future and supportive guidance informed by celestial transits. She came to me to establish a brand for her new business and provide strategic business positioning to make sure she launches with confidence and all the tools she needs to succeed.
Project Type
- Brand Design: Logo, Brand Strategy, Typography, Color Palette, Brand Guide
2. Strategic Branding for Astrologer
We kicked off this brand development with a strategic positioning assessment. Brand positioning is critical for me as a designer, because it informs the visual direction of the brand, but it’s also extremely clarifying for business owners to have an organized document that articulates their goals, products/services, and audience. From there, we built a moodboard of visual inspirations to use as a jumping off point for building the rest of the brand identity. This is also a useful reference for creating marketing graphics after the business launch.
From the positioning assessment, I knew the Clear Horizon’s branding needed to be both professional and approachable, without being overly mystical or too cold. I illustrated two directions for the logo based on Abigail’s alignments with the water and the number 3. I included 3 stars to reference the celestial without being too heavy handed. We ultimately agreed that the graphic representation of the horizon was a more compelling direction and reflected the calm confidence that Clear Horizons brings to its customers. I set Abigail up with a responsive suite of logos and a quick reference sheet so that she always has easy access to her brand’s logos, typography, and color palette.
Abigail Morton
Clear Horizons Astrology Founder
Sel gave me the tools and language to define my brand’s identity in a way that I could never have done on my own. They made it seem so easy to conjure up a complete suite of logos, brand colors, and typefaces. They even helped me with brand name ideas. Partnering with Sel was the best decision I ever could have made for my business. I’m really grateful for their clear communication, friendly disposition, and extensive knowledge.
