1. xScion Turns Change to Value
xScion is a consulting group that focuses on recommending sustainable changes that bring value to their customers. Whether they are working on change management, technology integrations, or business agility, they have expertise in maintaining regulatory compliance. I joined their marketing team to make strategic improvements to their messaging, starting with their home page. They needed improved messaging to clearly communicate their business’s premium service and how they truly create lasting value for their customers.
Project Type
- Web Design: WordPress
- Illustration: Vector Graphics
2. Home Page Hero Design
First impressions are everything. The first section of a business’s website is that first impression. It has two critical roles: to quickly communicate the product or service they provide and to be eye-catching enough to engage a user to continue exploring the website. The older version of their intro section was too general and too generic. It didn’t specifically communicate their service offerings and relied on stock graphics for their imagery. We needed to take a more tailored approach, bringing in custom imagery and more fine-tuned copy.
3. Grabbing the Eye with Animation
xScion doesn’t win its business by being the cheapest in the market. Their value is their commitment to creating tangible value and sustainable, lasting change. I started by implementing a typing plugin that cycles through common client questions. I also expanded the byline to list their services and value add. The headlines and byline are flexible so that they can be adjusted over time as their offerings shift to meet their customer’s needs.
The visuals need to support and strengthen the messaging. There’s nothing wrong with using stock images (when they’re used strategically). But using stock graphics for their website’s hero section doesn’t parallel their personalized message. I illustrated and animated a maze graphic to convey the way they help customers navigate the complexities of regulatory compliance. I also implemented the design on their WordPress website including designing the layout, tuning responsiveness, and adding the animation as Lottie file.