1. xScion Turns Change to Value
xScion is a consulting group that partners with businesses to navigate change management, technology integrations, and business agility, all while maintaining regulatory compliance. My first project with the team was to re-imagine their website’s introductory section. They needed to improve their messaging to more clearly communicate their business’s premium service and how they truly create lasting value for their customers.
Project Type
- Web Design: WordPress
- Illustration: Vector Graphics
2. Home Page Hero
First impressions are everything. The first section of a business’s website is that first impression. It has two critical roles: to quickly communicate the product or service they provide and to be eye-catching enough to engage a user to continue exploring the website. The older version of their intro section was too general and too generic. It didn’t specifically communicate their service offerings and relied on stock graphics for their imagery. We needed to take a more tailored approach, bringing in custom imagery and more fine-tuned copy.
3. Grabbing the Eye with Animation
xScion doesn’t win its business by being the cheapest in the market. Their value is the lasting partnership and commitment to creating tangible value and sustainable, lasting change. To address this, I implemented a typing plugin to cycle through common questions prospective customers have and expanded the byline to list their services and value. The headlines and byline are flexible so that they can be adjusted over time as their offerings shift to meet their customer’s needs.
The visuals need to support and strengthen the messaging. There’s nothing wrong with using stock images (when they’re used strategically). But using stock graphics for their website’s introductory section doesn’t reflect the personalized solutions that xScion develops with their clientele. I illustrated and animated a maze graphic that reflects the way they help customers navigate the complexities of regulatory compliance. I also implemented the design on their WordPress website including designing the layout, tuning responsiveness, and adding the animation as Lottie file.
