1. A Website with Dramatic Flair
Aaron Wade is a musician with a flair for the dramatic. He was looking for a web hub to host his discography of music, both solo and in bands. He had been struggling to build a site for months, but couldn’t find the time and bandwidth to finish it. He came to me to help him cross the finish line.
Project Type
- Website: Squarespace, Responsiveness, SEO
- Branding: Visual System
2. Squarespace Website for Musician
After discussing with Aaron, we determined the priorities for this project:
- Define the visual system: Aaron had already set up a good baseline for the site, but it was missing the personal touch that would take it from anyone’s website to his website. I needed to establish a typographic and color system that would fit his subdued, yet dramatic nature and musical style. I ultimately chose a warm, earthy color palette, with some navy accents and a semi-formal serif pairing with some dramatic flourishes in the headings.
- Create an easy to use system: Even though Squarespace is easier to use than some other CMS’s, it’s still not completely intuitive for the average person. I set up the visual system and templated blocks so that future updates will be easy for Aaron to complete himself. Post launch, I support my clients with a couple of weeks of on-demand support and design tweaks.
As with any of my website projects, I went through all of the page designs with a fine tooth comb, ensuring pixel-perfect responsive templates that look great on desktop or mobile. I also tuned the SEO of each page, adding tailored titles/descriptions, keywords, and alt texts.
Aaron Wade
Musician
Sel was instrumental in helping me finish my project. I’d been struggling to build an artist website for months but with a busy work schedule and free time better spent on my music, I couldn’t get the job done. Sel helped me get organized with a clear blueprint, unified the site thematically, and provided the knowledge and skills to finish. I now have a website that I’m proud to share.