1. Encouraging Play with Galoop Classes
Galoop is a warm, welcoming space where growth, play, and learning happen together. They host classes for children ages 6 months-4 years with their caregivers. Their unique program offers flexible schedules, diverse education and enrichment activities, bilingual story-times, and childhood development expert-backed care. Galoop’s founder, Cecilia, came to me because their website experience did not truly reflect their values and how much fun they are!
Project Type
- Website: Wix, Wireframing, Accessibility, Responsiveness, SEO
- Branding: Logo Digitization
- Illustration: Icons, Vector Graphics
- Digital Design: Social Media Graphics
2. Wix Website Design for Early Education
After discussing with their founder, Cecilia Matson, we identified a few focus targets for the refresh:
- Make the website more fun– Their old website was very minimal. On first glance, you might think they were a B2B company, not a children’s space. We needed to create a more fun and lively experience. I updated their typography, created colorful page layouts, and added some playful touches.
- Streamline the user experience– The main users for the Galoop website is busy parents booking on their phone. But the signup process was not intuitive. I made registration easier with improved forms and clearer language. I also tuned the page layouts to improve readability and ensure the site was fully accessible.
- Improve their page rank– While they knew some SEO basics, they needed some help tuning their pages. I added analytics tools and implemented better SEO practices.
3. Icon Set + Social Graphics
This website refresh needed a fun visual touch to pull everything together. Pulling inspiration from their cute jumping frog logo, I illustrated 40+ custom icons that appear across the website. They also can use the icons for social media. To complete their launch, I created a bunch of easy-to-use Canva templates. Now, they have the tools for future program announcements, activity spotlights, and testimonials.
Cecilia Matson
Galoop Owner/Director
Working with Sel to redesign my business website has been a truly fantastic experience. Their creativity, clear communication, openness to feedback, and responsiveness set them apart. Having worked with website designers before, my experience with Sel was the best by far! They consistently delivered ahead of deadlines and took great care to enhance our SEO and online presence. The new website is not only beautiful but also engaging and easy to navigate. The custom icon images they created are absolutely adorable and add a unique touch. Thanks to Sel, our website not only looks amazing but performs better than ever. I highly recommend their expertise!
