1. Taking Flight with Drone Data Analytics
Aerial Vantage is a drone data analytics startup that began as a spin-off from Mosaic ATM in 2021. Their mission is to revolutionize large-scale geospatial data collection and analytics using automated drone surveys. Their key differentiator is as an all-in-one service providing a fleet of drones, data collection, and bespoke analytics software. Their primary industry is agriculture, offering cost-competitive surveys of large parcels of land and data insights from those surveys. They also plan to scale into location security, job-site safety, resource extraction industries. As the lead designer at Aerial Vantage, I was instrumental in shaping the drone data service brand identity and developing their online presence to bring them in front of potential investors and customers.
Project Type
- Website: WordPress, Wireframing, SEO, Google Suite (Analytics, Search Console, PageSpeed), Plugin Management, Marketing Software Integration (Salesforce, Pardot, Zoominfo)
- Digital Design: Pitch Decks, Digital Ads (Google Ads, LinkedIn, Meta, Clickagy, Zoominfo MarketingOs), Drone Wrap, Social Media Assets
- Illustration: Vector Illustration, Infographics, Icons
- Branding: Logo, Brand Identity, Brand Guide, Brand Expansion
- Print Design: Solution Sheets, Case Study Templates, Conference Booth
2. Drone Data Service Visual Identity
As a fledgling start-up, Aerial Vantage needed to establish their drone data brand and hone in on their unique selling point. After consulting with their founder and key decision makers, we landed on Aerial Vantage for their business’s name, inspired by their drone surveillance and data insight services. As lead designer, my next mission was to develop a logo mark and brand system that conveyed their services. Inspired by a pod of drones in flight, I created a mark using overlapping drone forms to represent the way each of their services are interconnected and create the larger picture of agricultural data insights.
3. Website Launch
Once we had an established drone data brand identity, I began establishing Aerial Vantage’s digital footprint by designing, developing, and launching their website. Taking direction from key decision makers and incorporating B2B website best practices, I developed an easy to navigate website that conveys their service and industry offerings. I supported their brand visuals with a consistent system of utilizing stock graphics and illustrated some custom vector icons for a unique and polished touch. Additionally, I set up infrastructure to support regular content updates such as blog posts and press releases to keep their audience informed about the latest business developments.
Pitch deck slide from concept to execution
4. Marketing Support
As a startup, the next step in establishing a successful business venture is securing ongoing funding. Collaborating closely with Aerial Vantage’s CEO and Board Chairperson, I developed a robust slide template and illustrated complex infographics to bring clarity and cohesion to their pitch deck.
Additionally, I supported marketing efforts including designing printed solution sheets and generating hundreds of digital ad assets designs. My contributions led to successful ad campaigns, returning over 100k clicks in their launch year.
5. Ad-Hoc Support
Beyond the drone data brand identity and marketing, I contributed to various other visual collateral. I created banner designs used for their trade show booth, branded vinyl wrap for their drone fleet and technical station, and UI consulting for their software product Accelerate.
