1. Packaging Design for Iconic Brands
Hasbro is a leading toy and game company whose mission is to entertain and connect fans through the joy of play. I joined their games team as a packaging designer, working on iconic brands like Monopoly, Candyland, Trivial Pursuit, and more! My role was primarily to enhance my team’s efficiency by providing production and quality assurance support. I jumped in at the start of new projects with packaging/game board layout mockups and pitch deck slides. And at the tail end of a game’s production, I assisted with file preparation hand-off to manufacturers, ensuring files were well organized, formatted properly, and adhering to brand values such as matching Pantone colors.
Most of my work was internal to the team, but I did support the games below with layout and production assistance. For example, I composed the background pattern and designed the layout for the snake across each game component and packaging of Monopoly Lunar New Year. And on Candy Land Bluey, I worked with the narrative designer to design the layout for the instructions. On both games, I prepared the files for production and worked through and quality assurance issues that popped up pre-production.
Project Type
- Digital Design: Packaging Design, Slide Decks
- Brand Design: Brand Guide
2. Monopoly Brand Guide Development
Monopoly may be over 90 years old, but it’s still a beloved game for millions of children and parents alike. The brand has been updated over the years and in 2025, it was ripe for a new refresh. I worked closely with the creative director to develop a series of brand and packaging guides reflecting the updated brand standards. Each guide and toolkit served a specific purpose, such as branding with a co-licensor, licensing out the Monopoly brand to external vendors, and retail displays. In addition to generating the presentation decks for each toolkit, I created highly organized file folders with templates and assets for easy access.
