1. Packaging Design for Iconic Brands
Hasbro is a leading toy and game company whose mission is to entertain and connect fans through the joy of play. I joined their games team as a packaging designer, working on iconic brands like Monopoly, Candyland, Trivial Pursuit, and more! My role was primarily to enhance my team’s efficiency by providing production and quality assurance support. I jumped in at the start of new projects with packaging/game board layout mockups and pitch deck slides. And at the tail end of a game’s production, I assisted with file preparation hand-off to manufacturers, ensuring files were well organized, formatted properly, and adhering to brand values such as matching Pantone colors.
Most of my work was internal to the team, but I did support the games below with layout and production assistance. For example, I composed the background pattern and designed the layout for the snake across each game component and packaging of Monopoly Lunar New Year. And on Candy Land Bluey, I worked with the narrative designer to design the layout for the instructions. On both games, I prepared the files for production and worked through and quality assurance issues that popped up pre-production.
Project Type
- Digital Design: Packaging Design, Slide Decks, Production Assistance
- Brand Design: Brand Guide
2. Monopoly Brand Guide Development
Monopoly may be over 90 years old, but it’s still a beloved game for millions of children and parents alike. The brand has been updated over the years and in 2025, it was ripe for a new refresh. I worked closely with the creative director to develop a series of brand and packaging guides reflecting the updated brand standards. Each guide and toolkit served a specific purpose, such as branding with a co-licensor, licensing out the Monopoly brand to external vendors, and retail displays. In addition to generating the presentation decks for each toolkit, I created highly organized file folders with templates and assets for easy access.
Kathleen Murray
Creative Director, Monopoly & Global Games
I absolutely recommend Sel for their great work as a packaging designer. They quickly adapted to internal workflows and were able to effectively collaborate with team members at every stage of game productions— from initial pitch decks to final handoff to manufacturers. We worked closely together to develop and update multiple brand guides for an iconic game brand. Their attention to detail and quick turnarounds improved our efficiency and enabled our team to accomplish increased output. I would gladly work with Sel again, their expertise and positive attitude would be an asset to any project.