1. Holistic Visual Identity: Stone Lotus Health Coaching
Stone Lotus is a holistic health coaching consultancy with an important message for personal wellness. Amy, the company’s founder, found her passion for health coaching after a lifetime of managing her own chronic health issues. Once she obtained her yoga and coaching certifications, Amy knew she was ready to offer perspective and experience to help clients with 1:1 holistic coaching. To perfect her small business’s launch, she needed an identifiable, friendly new brand identity, an eye-catching logo, and an easy-to-maintain website. That’s where I came in.
Project Type
- Branding: Logo, Typography, Color Palette, Visual Identity, Brand Strategy
- Website: Squarespace, Responsiveness, Accessibility
2. Health Coach Small Business Brand Identity
The cornerstone of the Stone Lotus brand identity was a bright and vibrant logo. I pulled inspiration from the symmetry of mosaic tilework, chakra symbology, zen stone stacking, and lotus flowers. We experimented with a range of visual icons from more figurative to more iconic. We settled on a lotus flower design that suggests a top-down view of a pile of stones and a mosaic tile. I developed the brand identity by establishing a warm jewel-tone color palette and selecting the friendly and readable copy typeface Lato and the fluid and smooth display typeface Courgette. I also developed a brand identity deck in partnership with Adele Shieber to establish tone guidelines that allow Amy to effortlessly evolve her brand after the launch.
3. Health Coach Website Launch
I set up a Squarespace website to ensure that Amy can accessibly update the site after the project wrapped. I established an airy tranquil aesthetic by employing natural imagery and inspirational quotes. The theme is fully customized to enable Amy to fluidly develop new page experiences.
