1. Holistic Visual Identity: Stone Lotus Health Coaching
Stone Lotus is a holistic health coaching consultancy with an important message for personal wellness. Amy, the company’s founder, found her passion for health coaching after a lifetime of managing her own chronic health issues. Once she obtained her yoga and coaching certifications, Amy knew she was ready to offer perspective and experience to help clients with 1:1 holistic coaching. To perfect her small business’s launch, she needed an identifiable, friendly new brand identity, an eye-catching logo, and an easy-to-maintain website. That’s where I came in.
Project Type
- Branding: Logo, Typography, Color Palette, Visual Identity, Brand Strategy
- Website: Squarespace, Responsiveness, Accessibility
2. Health Coach Small Business Branding
The cornerstone of the Stone Lotus brand identity was a bright and vibrant logo. I pulled inspiration from the symmetry of mosaic tilework, chakra symbology, zen stone stacking, and lotus flowers. We experimented with a range of visual icons from more figurative to more iconic. We settled on a lotus flower design that suggests a top-down view of a pile of stones and a mosaic tile. I developed the brand identity by establishing a warm jewel-tone color palette and selecting the friendly and readable copy typeface Lato and the fluid and smooth display typeface Courgette. I also developed a brand identity deck in partnership with Adele Shieber to establish tone guidelines that allow Amy to effortlessly evolve her brand after the launch.
3. Health Coach Website Launch
Many small business owners are stretched too thin both providing services and managing their business. I designed Stone Lotus’s website using Squarespace because it has one of the most user-friendly editors on the market. The website is designed to reflect the reliable and supportive health coach’s brand. I established an airy, tranquil aesthetic using lots of white space, natural imagery, and inspirational quotes. This helps the small business’s bold brand colors pop, creating a vibrant and engaging page experience. The theme is fully customized so it is easy for Amy to add or edit pages.
