1. Mastery to Innovation: Mosaic’s Expansive Evolution
Mosaic ATM, a dynamic consulting company has been a driving force in air traffic management solutions since 2004. Capitalizing on its achievements in federal airspace, the organization decided to diversify, launching Mosaic Data Science (MDS), a B2B data science consultancy in 2009. Building on MDS’s success, EyesOnIt emerged in 2014, crafting a powerful Software as a Service (SaaS) platform centered on optimizing surveillance using cutting-edge computer vision technology. Further success saw the launch of the aviation data service start-up Aerial Vantage in 2021. I joined this thriving team in 2021 as a junior web designer and rapidly ascended to the role of senior digital designer. My work spanned across all of the visual components of the company, including websites, brand design, digital marketing, print collateral, and more.
Project Type
- Website: WordPress, Wireframing, SEO, Google Suite (Analytics, Search Console, PageSpeed), Plugin Management, Marketing Software Integration (Salesforce, Pardot, Zoominfo)
- Digital Design: Pitch Decks, Digital Ads (Google Ads, LinkedIn, Meta, Clickagy, Zoominfo MarketingOs), Video Production
- Illustration: Vector Illustration, Icons, Diagrams, Infographics,
- Branding: Logo, Brand Expansion
- Print Design: Solution Sheets, Case Study Templates, Business Cards, Mailers, Business Card
- UI Design: Human Factors Consulting, Accessibility
Moving Away from Stock Imagery, Mosaic Data Science’s Website Gained an Expanded Brand Identity
2. Website Management
As the webmaster, I managed and developed content for each brand’s unique website. I collaborated with the other members of the marketing team to generate new landing page experiences, regularly update graphics, and improve SEO scores. In addition, I maintained site functionality by overseeing plugin and marketing software integration. I developed interactive elements on the site, such as clickable infographics and embedded Tableau visualizations. Additionally, I monitored site performance with tools such as Google Analytics and PageSpeed Insights.
3. Brand Expansion
When I started working with Mosaic, there was no brand framework besides the logo. I expanded each brand’s identities, designed type hierarchies, selected color palettes, and created a visual language that spanned all collateral from digital ads to printed solution sheets. I illustrated a set of over 200 icons for each brand to add polish and cohesion to the brand’s aesthetics. Additionally, I designed tailored logos for company sub-brands such as the Mosaic ATM Space division and the Mosaic Data Science Canada branch and products such as Cloud FMS.
Drew Clancy
VP Marketing & Sales
I highly recommend Sel for any graphic design, digital marketing, or web development positions. Sel is a skilled and creative designer with a passion for their work. They have a deep understanding of design principles and trends, and marketing strategy, and they are able to create visually appealing and effective designs that meet the needs of clients. Sel is also an expert in web development, and they were instrumental in developing and maintaining our company websites with an eye towards innovation and growth.
In addition to their technical skills, Sel is also a team player and a quick learner. They are always willing to go the extra mile to get the job done, and they are always eager to learn new things. Sel is also a great communicator, and they are able to clearly and concisely explain their ideas to both technical and non-technical audiences.
During their time at Mosaic, Sel made significant contributions to our company’s success. Their designs helped us to increase our brand awareness and attract new customers. Sel also played a key role in developing our digital marketing campaigns, which helped us to generate new leads and increase sales. As a result of Sel’s efforts, we experienced an estimated 20% increase in revenue, a 35% increase in new customers, and a 60% increase in MQLs and SQLs.
I am confident that Sel would be an asset to any team. They are a talented and passionate designer who is always eager to learn and grow. I highly recommend Sel for any graphic design or web development position.
Explore Some of the Data Science Offerings Carousels
4. Digital Marketing
I generated hundreds of assets for over 50 campaigns across the brands for both paid and native advertising on platforms including Google Ads, LinkedIn, Meta, Clickagy, and Zoominofo display networks. I worked closely with the rest of the marketing team to fine-tune our messaging and monitor campaign performance. Additionally, I worked on branded presentation templates used for pitch decks and project summaries.
Sample Digital Ad Assets
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- All
- Mosaic ATM
- Mosaic Data Science
5. Executing Explainable Design
Topics like Artificial Intelligence and Machine Learning can be difficult to wrap your head around. My infographic development contributed to Mosaic’s dedication to making these complex topics more explainable. I also supported contract applications with informative graphics.
Featured Supporting Web Graphics
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5. Diverse Project Support
As the sole designer at Mosaic, I was also responsible for any supportive visual collateral. For example, I produced multiple videos that highlighted product features as well as shorts used for digital advertising. Additionally, I supported conference attendance with booth displays, print collateral, and branded swag. I coordinated with print studios to ensure high-quality showings. I also supported software developed by the company offering user interface and human-factors insights to ensure accessible, intuitive, and attractive products.
